Only 10% of these 900 traders are women
The Buy-side Trading Community by K&KGC have a global network of members with over 900 senior, heads and global heads of trading from asset management and hedge fund firms across Europe, Asia and the U.S.
To celebrate our 10-year anniversary, the Buy-side Trading Community are in a unique position to be able to:
Help make a change and encourage more women to join the buy-side trading community
Highlight and provide a forum to address this key issue
What have we achieved so far with our #buysidewomen campaign:
✔ Our research from 129 traders was leveraged by the Investment Association and Association for Financial Markets in Europe (AFME) in a call for shorter EU Market hours which called for a consultation by the London Stock Exchange Group.
✔ #Buysidewomen campaign continues in issue 16 of the Buyside Perspectives publication with interviews from Andy Maack from Vanguard and Emma Quinn from Alliance Bernstein.
✔ #Buysidewomen campaign was promoted at our regional ATF's in Paris, Frankfurt, Stockholm and London gathering statistics from 129 traders. It was promoted in our Buyside quarterly newsletter.
✔ #Buysidewomen campaign was introduced at the FIX EMEA conference in London
✔ We championed articles through the Buyside Perspectives magazine amongst the Buyside Trading Community with interviews from leading buy-side women including Eden Simmer from Pimco, Jenny Bloomfield from Schroders IM and Danielle Chekroun from AXA IM.
✔ We raised awareness on social media
✔ Our powerful launch press release generated hits from 122 international media companies through online and social media platforms reaching an audience of 9.8 million readers ✔
✔ #Buysidewomen campaign was launched at the Alpha Trader Forum Global Summit which included two all-female head trader panels: Eden Simmer from PIMCO, Vernita Exum from Vanguard, Cathy Gibson from Royal London AM, Sharon Ruffles from State Street Global Advisors and Louise Drummond from Aberdeen Standard ✔