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Women in Buy-side Trading Campaign
Championed by K&K Global Consulting (K&KGC)


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Young Businesswomen

Only 10% of these 900 traders are women 

The Buy-side Trading Community by K&KGC have a global network of members with over 900 senior, heads and global heads of trading from asset management and hedge fund firms across Europe, Asia and the U.S.

To celebrate our 10-year anniversary, the Buy-side Trading Community are in a unique position to be able to:


Help make a change and encourage more women to join the buy-side trading community


Highlight and provide a forum to address this key issue

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K&KGC Research

The opinion of 129 buy-side heads of trading on  cultivating greater  buy-side gender diversity

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Eden Simmer

A preparatory mindset-responding and adapting to change


K&KGC Research

A buy-side head trader's perspective

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Emma Quinn

Diversity of thought drives better team collaboration, decision making and responding to our client’s needs

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K&KGC Research

Champion women to apply for buy-side trading jobs

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Anita Karppi

Why we Champion Buy-side Traders

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Andy Maack

Spearheading the evolution of FX trading and making investment management a more inclusive and diverse workplace

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Danièle Chekroun

Women adding value  in the world of finance

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Jenny Bloomfield

Make yourself the very best you can be

What have we achieved so far with our #buysidewomen campaign:




Anita Karppi relaunches campaign with a call for participation to help champion this initiative. 


Anita Karppi commits to re-look at the #buysidewomen campaign and making a plan of action for the community to address the issues of gender and social diversity in the capital markets.



Euronext response: "Euronext responds to calls for shorter trading hours"


The London Stock Exchange Group (LSEG) response "Summary of responses to the consultation on market structure and trading hours" 


✔  City AM article: Euronext follows London with consultation on shorter trading hours 

✔ The topic of shorter market hours is discussed at the 8th Annual Alpha Trader Forum Global Summit 2020 by the Investment Association and AFME.


✔ The Financial Times wrote an article "Campaign for shorter market hours gathers momentum in Europe on the 6th January.



Handelsblatt wrote an article "London Traders want to shorten trading days: who would benefit and who would lose" on the 28th December

✔ The Financial News wrote an article "Battle lines drawn over stock market opening hours" on the 2nd December.

✔ The Financial Times wrote an article "London Stock Exchange opens the floor to shorter trading day" on the 10th December.

 Bloomberg wrote an article "London Stock Exchange considers proposals for a shorter trading day" on the 10th December.


✔ Our research from 129 traders was leveraged by the Investment Association and Association for Financial Markets in Europe (AFME) in a call for shorter EU Market hours which called for a consultation by the London Stock Exchange Group.

✔ The Financial Times wrote an article "European investors call for shorter trading day" on the 28th November


✔ #Buysidewomen campaign continues in issue 16 of the Buyside Perspectives publication with interviews from Andy Maack from Vanguard and Emma Quinn from Alliance Bernstein.



✔ #Buysidewomen campaign was promoted at our regional ATF's in Paris, Frankfurt, Stockholm and London gathering statistics from 129 traders. It was promoted in our Buyside quarterly newsletter.


✔ #Buysidewomen campaign was introduced at the FIX EMEA conference in London

✔ We championed articles through the Buyside Perspectives magazine amongst the Buyside Trading Community with interviews from leading buy-side women including Eden Simmer from Pimco, Jenny Bloomfield from Schroders IM and Danielle Chekroun from AXA IM.


✔ We raised awareness on social media 

✔ Our powerful launch press release generated hits from 122 international media companies through online and social media platforms reaching an audience of 9.8 million readers 

✔ #Buysidewomen campaign was launched at the Alpha Trader Forum Global Summit which included two all-female head trader panels: Eden Simmer from PIMCO, Vernita Exum from Vanguard, Cathy Gibson from Royal London AM, Sharon Ruffles from State Street Global Advisors and Louise Drummond from Aberdeen Standard



Work with the IA and AFME to lobby the Stock Exchanges

Encourage the Stock Exchanges to consult with their members on the topic 'Shorter Market hours'


Anita Karppi celebrated as one of the thirty Inspirational Women: City leaders 2019 by Brummell Magazine

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Financial Services – senior jobs are still mostly for the boys

Diversity and inclusion strtegy
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Sign up 

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Our powerful launch press release generated hits from

156 international media

companies through online and social media platforms reaching a potential audience of 91,592,618 readers including:

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